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Wal-Mart Steps Up Hispanic Marketing

New York City, Wal-Mart is beefing up its efforts to target Hispanics, according to a report in today’s Wall Street Journal. In addition to printing ad circulars in both English and Spanish and publishing a Spanish-language magazine, the retailer also is teaming up with Sprint to offer a new prepaid wireless service specifically geared to Hispanics, the paper reports.

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