Walgreens’ Balance Rewards loyalty program recognized for growth, innovation

Deerfield, Ill. -- The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.

“This is great recognition for the work Walgreens has done to develop an omnichannel solution that ties customers’ online and mobile experiences to our stores in communities across America,” said Tim Theriault, Walgreens chief information, innovation & improvement officer. “As technology continues to evolve and influence consumer behavior, Walgreens will continue to innovate and offer solutions to help people get, stay and live well.”

Balance Rewards, the nation’s largest loyalty program, launched in fall 2012 and offers points and rewards on a variety of items, prescriptions and immunizations.

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