Deerfield, Ill. -- Walgreens on Thursday announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group to advance Walgreens “Well Experience” strategy and vision to be the first choice in health and daily living in America and beyond, Walgreens stated.
“Digital technology continues to drive major change in retail and health care, and Walgreens is moving full speed ahead to harness and combine digital, marketing innovations and customer loyalty and insights to give customers what they want, where and when they want it,” Greg Wasson, president and CEO said. “With Sona’s success in establishing Walgreens as a retail digital pioneer, her leadership of our combined digital and marketing efforts will continue to accelerate our Well Experience strategy to step out of the traditional drugstore format and create a truly differentiated experience for customers and patients.”
Walgreens also announced that Graham Atkinson, senior VP and chief marketing and customer experience officer, is retiring at the end of January 2014. Atkinson has been responsible for developing and leading Walgreens enterprise marketing and loyalty strategies, with a specific emphasis on customer experience. He led the successful and record-setting launch of Walgreens Balance Rewards customer loyalty program in 2012, now with more than 85 million members.