Walgreens, Roush Fenway Racing launch interactive promotion

Deerfield Park, Ill. - Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens. By registering their cards for the promotion, Balance financial card cardholders will be entered in the sweepstakes portion of the omni-channel promotion.  

Cardholders can earn additional automatic entries, up to five times per day, by making a purchase or reloading their Balance financial cards. Consumers can enter between Feb. 23 and Oct. 15, 2014.Customers will be able to view webisodes of Roush Fenway Racing drivers in the Stage 3 Mustang which will the promotion’s grand prize, and also interactively vote on what route across the country drivers should take.

"The eye-catching design reflects the patriotism for which NASCAR fans are well known, and we are proud that our Race Around America Mustang will sport red, white and blue, so fitting for one of America's greatest auto brands," said John Schmidtke, manager, Walgreens Loyalty Marketing.


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