Bentonville, Ark. -- Walmart will start unveiling its Black Friday deals on Thanksgiving at 6 p.m., which is two hours earlier than last year, and stagger them throughout the night and all Black Friday weekend. The retailer is also offering a special incentive to employees who work on Thanksgiving Day: a 25% discount on an entire purchase this holiday season."
"Black Friday is our day – our Super Bowl – and we're ready to prove once again that no one does it better than Walmart," said Bill Simon, president and CEO, Walmart U.S.
Compared to last year, Walmart said it will offer 65% more inventory on televisions and double the number of tablets. The retailer also said it is offering lower prices this year. For example, this year a 32" LED TV will be available at Walmart for $98. Last Black Friday, a 32" LED TV sold for $148.
For online shoppers, Walmart will offer special deals starting Thanksgiving morning, some of which will be the same as those offered at the sales events at the stores later in the evening.
As it did last year, Walmart is offering a one-hour guarantee whereby customers who are in designated lines at certain times to buy special sale items are guaranteed the item either that night or before Christmas. This year, Wal-Mart will organize the events by handing out wristbands so that people have that item reserved and can keep shopping until the sale starts.
"Some other retailers advertise great deals, but may only have a handful of products available, forcing customers to wait outside the store only to leave disappointed,” Simon said. “Not at Walmart. Most of our stores are open 24 hours so customers can come inside. And we've improved this year's shopping experience so customers can spend less time in line and get what they need without going anywhere else."