Walmart joins 'Hunger Games' phenomenon

BENTONVILLE, Ark. — Lest anyone think Walmart would miss out on the opportunity to cash in on the "Hunger Games" phenomenon, the company has followed suit with Target and Toys"R"Us in offering a unique experience for fans.

Beginning at 11 p.m. on Friday, Aug. 17, Walmart stores nationwide will host more than 2,000 parties featuring special giveaways, movie trivia and much more -- all in honor of "The Hunger Games." In addition to the midnight parties, Walmart will host exclusive, special guest appearances by actors from the film in the following cities: Marietta, Ga, Dallas, Miami, Phoenix and Santa Clarita, Calif.

Fans who purchase the DVD at midnight will receive a special pack of collectible "The Hunger Games" trading cards. A select number of random packs will include an autographed card from one of the cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson. Never-before-seen interviews and behind-the-scenes footage of leading cast members will also be accessible for fans on Walmart's Facebook page:

"Together with Lionsgate Entertainment, we are providing "Hunger Games" fans with a unique and fun way to celebrate and purchase one of the most anticipated DVD releases of the year," said Seong Ohm, senior vice president and general manager of entertainment for Walmart U.S. "When it comes to entertainment, whether it's through our broad selection of new releases or licensed merchandise, customers can rely on Walmart to carry the items they want at a price they can afford."

Customers who prefer to pre-order "The Hunger Games" 2-disc Blu-ray or DVD online at prior to the movie's release on Aug. 18 will have a chance to win a trip to Los Angeles to attend "The Hunger Games: Catching Fire" premiere or other exclusive prizes.

Walmart will also have an exclusive The Hunger Games 2-disc Blu-ray or DVD movie gift set that includes a mockingjay pendant and digital UltraViolet copy.

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