Walmart uses online push to launch three Black Friday events on Thanksgiving

Bentonville, Ark. -- Wal-Mart Stores said Thursday that it will kick off the holiday season at 10 p.m. on Thanksgiving with three Black Friday sale events.

Black Friday circulars were released Thursday via Facebook and to promote the early savings, which include specials on electronics and toys.

"Our customers told us they would rather stay up late to shop than get up early, so we're going to hold special events on Thanksgiving and Black Friday," said Duncan Mac Naughton, chief merchandising officer, Walmart U.S.

The retailer has created store-specific maps accessible on Facebook to help shoppers locate products.

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