West Elm heads to the Show-Me State

BROOKLYN, N.Y. — Home furnishings retailer West Elm is heading to the Midwest and getting set to open its first-ever retail store in St. Louis, Mo., Thursday, July 25.

The 8,385-sq.-ft. store will be located in the St. Louis Galleria and feature the brand’s fall assortment of furniture, home décor, gifts and artist collaborations, the latter of which will include pottery from Carla Peters and bedding from textile designer Sarah Campbell. The store will also feature handcrafted items sourced through Etsy, designed by eight local artists who specialize in everything from photography to bamboo flatware.

“Our customers are as passionate about supporting artists in their local communities as we are at West Elm,” said Jim Brett, president of West Elm. “We are proud to be incorporating some of St. Louis’ most talented artists into the assortment for our new store.”

To celebrate the store opening, West Elm is hosting a sweepstakes offering potential shoppers a chance to win a $2,000 gift card. The deadline to enter the sweepstakes is July 21.

The retailer will also give a West Elm St. Louis tote bag to the first 300 shoppers who spend a minimum of $50. On opening day the complete West Elm bedding assortment will be discounted at 20% off and West Elm office furniture and accessories will be discounted at 15% off. Customers who purchase any West Elm Gallery frames will receive a limited edition St. Louis print. Additional opening day activities include entertainment provided by a local DJ and free cookies from St. Louis-based Pint Sized Bakery.

The brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. The brand’s complete collection of furniture and room décor, including dinnerware, wall shelves and bedding, is available in 51 retail stores in the United States, Canada and Australia, as well as its e-commerce site.



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