Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in Pittsburgh, on Sept. 4.
Located in Bakery Square, the new store will feature a curated selection of products made in Pennsylvania, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.
“We have an exciting opportunity to shine a spotlight on makers and artists in the communities where our stores are located," said West Elm president Jim Brett. “We’re opening ten stores in the United States this year and each one of them will have a local assortment that’s specific to their region.”
The West Elm Bakery Square store is designed to reflect the environment, culture and heritage of the area. The lofted ceiling is made out of reclaimed whitewashed pine. The back cash wrap has a collage of factory window frames with the glass removed. The result is a geometric play of mixed materials consisting of unfinished wood, painted wood, and metal. The front wrap is an installation of varied wooden materials pieced together with a finish resulting in a range of grays.