Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.
The light show, called Illuminique Under the Dome and showcased in the mall’s signature dome, is presented by American Express and created in partnership with San Francisco creative technology studio Obscura Digital. From Nov. 25 through the holiday season, the mall’s iconic dome comes to life every evening with animated 3D light spectaculars every half hour that follow a 19th century toy workshop story line.
“Illuminique Under the Dome is an enchanting masterpiece and will undoubtedly become a new Holiday tradition in San Francisco,” said Shelly Schembre, general manager of Westfield San Francisco Centre. “Every time guests watch it they will notice something memorable and new,”
The cast of holiday characters includes sugar plum fairies, toy soldiers and gingerbread men that twirl, drum, and dance in unison to a mechanical orchestra. The four-minute show crescendos as more toys join the brigade and the 102-ft. dome becomes one gigantic holiday music machine.
“We’ve mapped every detail of the dome and will highlight its historic beauty and architecture as key components in this show,” said Travis Threlkel, founding partner of Obscura Digital.
Throughout the holidays, Westfield San Francisco Centre will be collecting unwrapped toys for South of Market Child Care, which provides early childhood care and education programs and comprehensive family support services to families in San Francisco’s South of Market neighborhood. Also as part of the holiday activities, Santa has set up shop under the dome, and guests can take free holiday photos, compliments of Microsoft Windows.
Westfield San Francisco Centre is located in the heart of San Francisco near Union Square and is home to Nordstrom, Bloomingdale's and over 200 shops, restaurants and cafes.
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