Foothill Ranch, Calif. – The Wet Seal Inc. is launching its new Wet Seal + Plus banner with 30 new stores opening Aug. 16. The stores are opening in California, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Missouri, New Jersey, New York, Puerto Rico, Rhode Island, South Carolina, Texas and Virginia.
Wet Seal initially announced it would open the Wet Seal + Plus banner in April 2014, when the retailer exited its Arden B business. The chain is aimed at plus-sized girls. An online contest is allowing girls to submit photos and entries for the chance to become a Wet Seal + Plus model.