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Wet Seal selects Demandware for omni-channel commerce

Foothill Ranch, Calif. -- The Wet Seal, Inc. has selected the Demandware Commerce platform to help support omni-channel operations. The specialty apparel retailer will leverage the solution to provide optimal online and mobile shopping services in a secure environment, integrated with its larger merchandising strategy.

“Wet Seal is focused on growing the ecommerce business and providing a seamless experience for our customers regardless of her access point,” said John D. Goodman, CEO of The Wet Seal. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”

Wet Seal is working with Lyons Consulting Group for site implementation and services.