Whirlpool Brand leverages social media in latest sweepstakes

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Starting today, people can view and submit their own photos by visiting Facebook.com/WhirlpoolUSA, where the brand will be curating consumer-created fridgies, hosting polls and sweepstakes.

"Whirlpool brand designs products focused on what makes each family different, adapting to and sensing what they need: the way they cook, clean and entertain — the way they care," said Jon Hall, senior brand manager, Whirlpool brand. "The #fridgie is our way of celebrating what makes families different and what brings them all together."



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