Austin, Texas - Whole Foods Market will offer new payment and checkout features from digital payment provider Square that allow customers to make purchases at food venues within select Whole Foods Market stores. These in-store venues, including sandwich counters, juice and coffee bars, pizzerias, and beer and wine bars, will use the Square Register and Square Stand solutions.
At select venues, Whole Foods Market will offer customers the option to use their mobile device to pay using Square Wallet, Square's payer application, thereby avoiding the traditional front-end checkout lines. Square Wallet also enables customers to browse venue items and prices, discover discounts and track purchases. Several Whole Foods Market locations will serve as "lab stores," testing additional in-store digital applications.
Today, seven Whole Foods Market venues already use Square Stand, including stores in Austin, New York City, Florida and the San Francisco Bay Area.
"Together with Square, we'll deliver options to expedite checkouts, and we look forward to developing new concepts to further simplify and improve grocery shopping," said Walter Robb, co-CEO of Whole Foods Market. "Square's forward-thinking vision and technology makes them an ideal partner to create a convenient, responsive experience for our customers."