Whole Foods emphasizes healthy eating

New York City -- Whole Foods Market is starting to roll out a new range of healthier prepared foods, nutritional scorecards and other changes as part of its return to its healthy eating roots, the Associated Press reported. 

The changes are part of the company’s "Health Starts Here” program. Among the changes Whole Foods is rolling out this year:

  • Adding healthier prepared foods and baked goods in stores nationwide that meet new criteria such as sprouted grain bread with no refined flour, added oil, refined sugar or processed ingredients.
  • Posting nutritional scorecards around markets to help shoppers choose foods with the most nutrients per calorie.
  • Employing a specialist in healthy eating at each store to provide tips, tours and demonstrations for customers.
  • Increasing services such as wellness clubs and nutrition education.

Whole Foods is testing wellness clubs at five sites where customers can pay a fee for education, a dining club and discounts on foods that meet the "Health Starts Here" criteria, the Associated Press said.

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