New York City Whole Foods is partnering with New York City's official tourism and marketing arm, NYC & Company, to launch limited-edition 100% organic-cotton shopping bags. The bags will be available at all 16 Whole Foods Market stores in Northern New Jersey, New York and Southern Connecticut on April 1.
"Making small changes can make a real difference,” said Jennifer McDonnell, green mission specialist for Whole Foods Market. “By using reusable bags instead of plastic ones, we can reduce our dependence on oil, reduce the amount of trash in our landfills and increase the quality of life for everyone.”
The bags feature a design of a green apple, along with the symbol for infinity, the letters "NYC," and the text: "Help Make NYC Greener."
The bags will be sold for $11.99. And for each bag sold, Whole Foods Market will donate $1 to MillionTreesNYC, an initiative to plant and care for 1 million new trees across the five boroughs over the next decade.