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Whole Foods launches charitable organization for children

Austin, Texas -- Whole Foods Market announced Monday it is launching a charitable organization with a goal to provide children access to healthy foods.

Whole Kids Foundation, said the grocer, will work with schools, educators and other organizations to help improve children's food choices.

The foundation's first initiative is a program to help put in place or expand teaching gardens to help build children's relationships with food through the power of gardening.

"We are excited to formalize our commitment to improving childhood nutrition and wellness through our new foundation," said Walter Robb, the company's co-CEO and chairman of the foundation. "By collaborating with schools and parents, we believe we can increase fruit and vegetable consumption both at schools and at home and make a significant contribution in the fight against childhood obesity."