Whole Foods Market teams with Etsy

Austin, Texas -- Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community. Shoppers can also find exclusive step-by-step DIY projects from Etsy’s creative community in Whole Foods Market’s 2013 Holiday Guide, available in stores and online.

“With packed holiday schedules, homemade holiday entertaining can seem out of reach for some shoppers,” said Barry Hirsch, global partnerships director for Whole Foods Market. “Thanks to Etsy, we’ve developed the perfect recipe of creative ingredients, both DIY and food, to help shoppers see how easy, fun and affordable it can be to add a personal touch to their holiday celebrations.”

As part of the partnership, Etsy’s holiday page will feature artist profiles, products and shops curated specially for Whole Foods Market shoppers. Similarly, Whole Foods Market’s holiday site will feature exclusive Etsy content.

“Etsy looks for partnerships that bring our seller community to the forefront and celebrate their skills and creativity,” said Dana Mauriello, director of new business opportunities at Etsy. “Together, Whole Foods Market and the Etsy community can share ideas to create the best handmade holiday.”


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