Seattle -- Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.
Whole Foods Market will debut 12 juices and two exclusive juices, Organic Ruby Roots and Organic Sweet Burn, in addition to three Evolution Harvest snack bars. Following an initial debut in Whole Foods Market, Starbucks will launch Evolution Harvest snacks in all Starbucks stores in the U.S. this fall. Starbucks acquired Evolution Fresh in 2011.
“We’ve received enthusiastic customer support in every market where we’ve introduced Evolution Fresh juice, and have been working toward our goal of national distribution since the acquisition,” said Chris Bruzzo, senior VP, channel brand management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”