Whole Foods testing Wellness Club concept

New York City -- Whole Foods Market is testing membership-only Wellness Clubs in select locations, with the initial site in the chain’s store in Dedham, Mass., USA Today reported. Four additional sites are expected to open this fall.

The company is charging a one-time fee of $199, with monthly membership dues of $45, according to the report, for which members will receive lifestyle evaluations, classes in nutrition, cooking and health and 10% off on 1,000 “better-for-you” foods sold in Whole Foods.

If the test is a success, Whole Foods will launch the concept in most of its stores, according to the report. 
 

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