JACKSONVILLE, Fla. -- Winn-Dixie Stores announced that beginning April 30, guests in any of its 484 store locations throughout its operating area can help their neighbors affected by the tornadoes and severe storms that swept across the South this week by simply donating through the “Neighbors Helping Neighbors” program.
“Winn-Dixie is a part of these communities,” said Mary Kellmanson, Winn-Dixie group vice president of marketing. “It’s only natural for us to put the weight of our organization against this tragedy. It’s simply what good neighbors do.”
Winn-Dixie customers will find “Neighbors Helping Neighbors” donation sheets available at all registers, where they can donate an amount between 50 cents and $500 directly to the American Red Cross. The cashier will scan the “Neighbors Helping Neighbors” donation sheet, which automatically adds the amount designated by the customer to the total bill.
Funds from the “Neighbors Helping Neighbors” program will aid the American Red Cross in providing food, shelter, counseling and other assistance to the communities affected by the storms that caused major damage across the South this week.