Winn-Dixie takes to social media for latest ad campaign

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

“Our customers are passionate about beef — which cuts they select, what marinades or rubs they use and how they prepare it,” said Mary Kellmanson, Winn-Dixie’s SVP of marketing. “They are the true ‘Beef People’ and we want to feature them combining our beef with their local flavor to make it just right.”

To enter, Winn-Dixie fans need to visit to print out the “I’m Beef People” sign in color or in black and white. Customers take a picture or 15-second video holding the sign while explaining what makes them “Beef People.” Using Twitter or Instagram, customers post the photo or video with the hashtags #ImBeefPeople and as well as their city. The picture or video may appear on for judging and a chance to star in an upcoming “Beef People” ad.

The contest runs from now through Sept. 30. Winners will be notified approximately two weeks after the entry deadline via the social media channel they used to submit their entry. A panel of Winn-Dixie “Beef People” will select one winner in seven regions: Miami/Ft. Lauderdale, Tampa/St. Pete, Orlando, Jacksonville, New Orleans, Mobile and Birmingham. Winners do not have to reside in these regions, but the winning entries will be featured in these media markets.

Winn-Dixie will feature qualifying entries on its website throughout the promotion. Click here for specific contest rules. 

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