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Woolworths enhances promotional merchandising with Galleria

Bella Vista, Australia – Australian supermarket chain Woolworths is deploying technology from Galleria to enhance promotional merchandising operations. Woolworths plans to implement Galleria’s Foundation Services (GFS), Promotional Display Optimization (PDO) and Store Operations Workbench (SOW) to help operationalize an enhanced promotional merchandising strategy to improve the customer experience across their enterprise

By acting as a central data repository, Galleria Foundation Services will enable the supermarket to maintain promotional merchandising hierarchy and fixture data from a central location. The foundation platform will also support the retailer’s expansion plans by facilitating intelligence integration across additional applications; such as the ability to feed replenishment systems with accurate, real-time information as required.

PDO will enable national and regional promotional programs to be seamlessly adapted to individual store conditions and consumer demand patterns. The deployment of this solution will drive better quality execution and compliance, reduce planning and labor costs and most importantly ensure the feature products consumers want are in the right place, at the right time and in the right quantity.

Web-based platform Store Operations Workbench provides the means to publish structured information to stores; offering the execution of real-time promotional planograms with tailored optimal assortments.

“Our automated solutions will make it possible for Woolworths to maintain centralized control of their promotional strategy, whilst taking into consideration local influence and demand,” said Kent Smith, VP of business development, Galleria. “Ultimately, Galleria’s applications will enable Woolworths to deliver a consistent customer experience on promotions across the estate.”

© 2014