World Cup Boosts Adidas Sales

Berlin, Germany, Adidas said the sale of soccer products would exceed 1.2 billion euros, or $1.5 billion this year, lifted by booming sales of replica jerseys at the World Cup in Germany. Adidas, whose soccer gear is worn by World Cup favorite Argentina, said a record 3 million-plus replica jerseys had been sold, including 1.5 million jerseys for host team Germany. At the 2002 World Cup, the firm sold 1.5 million replica jerseys.

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