New York City Wal-Mart and Yahoo! have entered into a multi-year agreement that will enable Walmart.com to leverage Yahoo!'s advertising platform to present offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com’s display inventory.
Yahoo! serves as the primary marketing and sales channel for Walmart.com's display and video advertising. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.