Yahoo! to Provide Ad Services for

New York City Wal-Mart and Yahoo! have entered into a multi-year agreement that will enable to leverage Yahoo!'s advertising platform to present offers to online customers. Yahoo! also becomes the exclusive portal to resell’s display inventory.

Yahoo! serves as the primary marketing and sales channel for's display and video advertising. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.

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