Yankee Retail improves engagement with Yottaa Engagement Cloud

North Franklin, Conn. – Home product e-commerce retailer The Yankee Retail Company has implemented Yottaa Engagement Cloud to optimize user engagement and business performance. Yottaa Engagement Cloud is an SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and websites.

After two months with Yottaa enabled, Yankee Retail has already seen tangible business results. In nine out of 10 key user engagement metrics, the site has shown substantial improvements when compared with the previous two-month period. These results include:

  • Time to start render: -18%
  • Time to display: -42%
  • Time to interact: -43%
  • Bounce rate: -5.8%
  • Pages/visit: 8.5%
  • Time on site: 8.4%
  • Goal conversion: 20%
  • E-commerce conversion: 17%
  • Average order value: 4.7%

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