Boston -- Furniture and home décor retailer Z Gallerie has deployed Oracle Commerce to improve conversion and basket size.
In August 2013, Z Gallerie went live with Oracle Commerce, resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased.
Using the solution, the retailer has expanded the products available on its e-commerce site and delivered better content, improved navigation and ease-of-use for store associates and customers alike. As a result of the Oracle Commerce deployment, Z Gallerie has seen a strong rise in sales on items searched.
“We’re seeing a lot more engagement on our category pages. Prior to implementing Oracle Commerce, only 40 percent of our visitors would hit a product page. That number has increased significantly leading to more site conversions and increased sales,” said Kerem Ozkay, eCommerce marketing analyst, Z Gallerie.
Z Gallerie worked with Cirrus 10, a Gold-level member of Oracle PartnerNetwork, to go live rapidly on Oracle Commerce. The retailer already was using Oracle Database throughout its enterprise before expanding the footprint with Oracle Commerce. The recent implementation offers the potential for integration with other Oracle solutions in the future.
“Everyone has been talking about omni-channel, and that’s something we embrace as well. Oracle is the right choice because we strive to bring the web, the tablet, the mobile phone, and the in-store experience together for our associates and our customers,” said Howard Kolodny, CIO, Z Gallerie.