Zale hopes Shaq line is a slam dunk

DALLAS — Zale Corp. has partnered with Shaquille O'Neal for a new, exclusive collection of men’s jewelry.

The Shaquille O’Neal Collection will offer a variety of men’s pendants, rings and bracelets. The collection will be offered exclusively in select Zale stores throughout the U.S., Canada and Puerto Rico and online at, just in time for holiday gift giving.

The partnership builds on the strengths of both brands as Shaquille O’Neal is widely regarded as one of the most gregarious personalities in sports, and Zales, The Diamond Store, is one of the most recognized North American specialty jewelry brands.

"Since I was in college I have shopped at Zales because I knew I could buy a quality product at an affordable price,” said O’Neal. “I’m extremely proud to have the opportunity to partner with Zale on my new jewelry collection.”

“We are delighted to partner with Shaquille on this exclusive men’s jewelry line,” said Theo Killion, Zale Chief Executive Officer. “The product is an expression of Mr. O’Neal’s fun-loving personality and his unique sense of style.”


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