Houston -- Mens Wearhouse estranged founder George Zimmer is noticeably absent from the chain’s latest commercial, which launched in print and broadcast on July 8.
According to a Reuters report, the new ad focuses on the company's National Suit Drive, an annual charity event that donated suits to unemployed men who are looking to get back in the workforce. Zimmer and his signature phrase — "You're going to like the way you look. I guarantee it," — are nowhere to be found.
Zimmer, 64, was ousted in June as executive chairman after he engaged in a dispute with the board over the company’s structure and strategies.
Neither Zimmer nor Men's Wearhouse has commented on the new marketing direction.
Men's Wearhouse has the option to bring Zimmer back as a spokesman for the brand; the company has a licensing agreement with Zimmer who will receive $250,000 for each of the next four years, should they use his image in its advertising.