The new Asics flagship in Amsterdam combines high-tech running gear and services with a sleek, ultra-modern design. Along with showcasing the brand’s entire running collection, the two-level space houses such exclusive facilities as a Running LAB, which offers extensive body analyses to help improve a customer’s running ability, and a Running Club, complete with changing rooms, lockers and showers. The store also features a new FOOT ID system that combines static and dynamic measurements to ensure customers select the correct shoes for their individual biomechanical profile. Echoing the brand's DNA, the futuristic, metal frame and glass construction connects the store's different areas around a technological ‘heart.’
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