Social Strategies Moving to Center Stage in Retail

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There’s no doubt about it: Consumers of all ages are becoming increasingly “social,” and how retailers respond to the trend will be critical to their businesses going forward. Sam Mukherjee, senior director, Fujitsu America, talks with Chain Store Age editor Marianne Wilson about why a social strategy is so important for retailers, offers tips for getting started and guidelines on how a retailer can differentiate themselves using a social platform.