Deena M. Amato-McCoy

Articles by author

  • Jan 20 2017
    In its latest move to stay afloat, Sears is scrapping its associate discount program in favor of a new concept. 
     
    Sears’ employee discount program, which gave employees money off purchases at checkout, is transitioning to a service that will reward asso-ciates with points through the chain’s Shop Your Way loyalty program. The change, which will impact all active Sears Holdings associates, spouses and eligible dependents, is set to launch on Sunday, Jan. 29.
     
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  • Jan 20 2017
    Nordstrom is giving shoppers a new way to earn loyalty points.
     
    As of Friday, Jan. 20, Nordstrom Rewards members will earn points toward Nordstrom Notes when they use their Nordstrom credit and debit cards at the chain’s Trunk Club division, a personalized styling service for men and women, offering both virtual and in-person shopping options.
     
    Additionally, Trunk Club will waive its $25 home try-on fee when shoppers order curated trunks of clothing using their Nordstrom card. 
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  • Jan 20 2017
    Despite global economic fluctuations, China is still a world leader in many markets — including global e-commerce.
     
    China’s online retail sales have grown by 33.3% to exceed $581 billion in 2015. Momentum is expected to continue, as sales in the country are expected to grow by 20% yearly through 2020, according to BizView, a B2B marketplace that enables users to connect with over seven million companies around the globe.
     
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  • Jan 20 2017
    Wayfair has tapped into analytics with an unusual goal: to rank its most enthusiastic football fans ahead of the Super Bowl. 
     
    By using analytics to tap sales data of its NFL merchandise, Wayfair pinpointed its most enthusiastic team fan bases — and where they reside. The online retailer’s results are based on overall sales of licensed merchandise sold on its NFL Fan Shop during the 2016-2017 NFL season (Sept. 8, 2016-Jan. 15, 2017).
     
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  • Jan 20 2017
    When a retailer doubles its breath in two years, it needs an operating platform that supports accelerated growth.
     
    The Fragrance Outlet knows this all too well. With more than 100 Fragrance Outlet and Designer Fragrances stores in the United States and Guam, and an additional 10 to 15 locations planned for 2017, the chain needed a platform that could support continued expansion, as well as omnichannel operations. The cloud-based Aptos Singular Commerce fit the bill. 
     
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  • Jan 20 2017
    Alibaba is championing the fight against counterfeit merchandise.
     
    In a new alliance with international brands including Louis Vuitton, Samsung and Mars, Alibaba has created an anti-counterfeiting group. Called the Alibaba Big Data Anti-Alliance, the 20-member consortium of industry and technical leaders is working to keep pirated goods off of Alibaba’s e-commerce platform, according to the company’s website.
     
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  • Jan 19 2017
    Retailers’ mobile engagement initiatives are headed in the right direction, but shoppers are still dissatisfied.
     
    According to DMI’s second annual “Mobile In-Store Experience Rankings” report, which assessed mobile experiences among 120 retailers, in-store mobility influences where 74% of the general population and 88% of “mobile reliants” shop. 
     
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  • Jan 19 2017
    While the path-to-purchase often starts online, a majority of interactions with a brand's website do not end in conversion.
     
    In fact, 92% of consumers’ initial visit to a brand's website doesn’t lead to a sale, according to “Reimaging Commerce,” a study from Episerver. The study tapped more than 1,100 consumers to learn the importance of relevant and engaging content throughout the purchase journey.
     
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  • Jan 19 2017
    Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence. 
     
    Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.
     
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  • Jan 19 2017
    Everything is bigger in Texas — including Amazon’s breadth of fulfillment centers.
     
    The retail giant is planning its ninth Texas fulfillment center in Coppell, a move that will create 1,000 more full-time positions. The facility, which will be outfitted with state-of-the-art robotics, will be Amazon’s third located in Coppell. Amazon’s first Coppell warehouse began fulfilling customer orders in 2013; the second launched during the 2016 holiday shopping season.
     
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