With a third straight year of dismal retail spending, American consumers will generate only a lackluster 3.4% year-over-year increase in holiday sales, well below the 5% pace in 2010 and 2011, according to Customer Growth Partners’ 14th Annual Holiday Forecast.
It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.
The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds.
Despite the impact of fast-moving competitors like Amazon and the power of today’s digitally savvy consumer, many retailers are still planning and managing their businesses based on traditional brick-and-mortar practices.
In Russia alone, stolen payment card information is a $680 million-per-year industry, according to Moscow-based security company Group IB. With that much money to be made, it’s no wonder cyber-attacks are so common.