The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers.
On the heels of its eight straight quarterly loss, Aeropostale said it would close about 75 stores in the current quarter, and could close 50 to 75 more namesake locations in 2015, and 126 P.S. from Aeropostale stores by the end of January.
Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.