The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds.
Despite the impact of fast-moving competitors like Amazon and the power of today’s digitally savvy consumer, many retailers are still planning and managing their businesses based on traditional brick-and-mortar practices.
In Russia alone, stolen payment card information is a $680 million-per-year industry, according to Moscow-based security company Group IB. With that much money to be made, it’s no wonder cyber-attacks are so common.
Every year, retailers put fresh spins on evergreen holiday décor, remixing such classics as the Christmas tree and jack-o-lanterns to tempt seasonal shoppers. Though we have yet to see this year's big trend, it's probably safe to say it will not be the Christmas Turkey or Thanksgiving Skeleton.