E-commerce infrastructure and cybersecurity initiatives. HVAC equipment upgrades and energy management systems. These days, retail CFOs must allocate capital expenditures to an ever-growing list of components — not all visible to the public but critical to corporate health.
Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.