While a lot of emphasis is placed on optimizing the front-of-the-house retail experience, improving back-of-the-house operations can also help retailers better meet customers’ evolving expectations — and intelligent lighting systems may be the key to improving those operations.
Reinventing the traditional retailing experience is paramount to reaching a digitally savvy customer base, according to Joe Jensen, VP, Internet of Things group general manager, retail solutions division, Intel. Jensen discussed with Chain Store Age how retailers can meet this challenge.
To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.