Marketing

04/11/2014 - 10:56am

Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges.

04/11/2014 - 10:45am

Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer.

04/10/2014 - 5:00pm

IBM Corp. announced it will acquire digital marketing technology provider Silverpop.

04/10/2014 - 4:52pm

Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency.

04/10/2014 - 4:50pm

TableSavvy, a real-time, last-minute dining reservation system, is launching its first-ever mobile app for iPhone users. Chicagoland restaurants can post last-minute available tables through TableSavvy's online platform.

04/10/2014 - 11:12am

Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers

04/09/2014 - 4:58pm

The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers.

04/09/2014 - 4:56pm

Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

04/09/2014 - 10:57am

American households with teens are reining in prom spending in 2014. According to a new survey of 4,000 consumers by Visa, the American average household will spend $978 in 2014 on the prom.

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