Marketing

07/22/2014 - 5:10pm

Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign.

07/22/2014 - 5:07pm

The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers.

07/22/2014 - 4:58pm

Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc.

07/22/2014 - 1:13pm

Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar.

07/22/2014 - 1:06pm

Food is a major driver of the American urban experience.

07/22/2014 - 12:50pm

Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers.

07/22/2014 - 12:38pm

Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

07/21/2014 - 12:04pm

EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency.

07/21/2014 - 11:58am

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

© 2014