Marketing

10/01/2014 - 4:56pm

Subway announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month.

10/01/2014 - 11:26am

Based on previous savings experienced during the holiday season in 2013 and projected industry growth in 2014, U.S. shoppers have the opportunity to save more than $5 billion dollars by using deal and offer websites during the upcoming holiday season.

10/01/2014 - 11:08am

Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.”

09/30/2014 - 5:12pm

Amazon.com ranks first in end-to end customer experience across key digital channels including websites, mobile sites and apps.

09/30/2014 - 5:07pm

Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal.

09/30/2014 - 5:04pm

Spending during the total back-to-school season (nine weeks ending Sept. 6, 2014) on traditional supplies increased 2% from 2013, with e-commerce acting as a key catalyst at more than 20% growth during the same time period.

09/30/2014 - 5:00pm

Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods.

09/29/2014 - 3:31pm

Family Dollar Stores Inc. launches its “Ad Match Promise” program on Sept. 30.

09/29/2014 - 3:22pm

Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations.