In anticipation for the Halloween season, Party City will hire an additional 20,000 employees nationwide.
It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.
As eBay celebrates its 20th anniversary, a new competitor in the online trading market is emerging.
Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.
Consumers are mobilizing for back-to-school shopping in a very literal way.
The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?
Disney unleashed its considerable marketing prowess on Friday and retailers were hoping the company’s “force” would translate into big sales.
It’s Labor Day, time to start thinking about Halloween.
Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping.
Amazon is not only expanding its instant-order “Dash” button program, it’s also making the buttons virtually free.