Marketing

08/04/2014 - 11:53am

Out-of-stocks and placement continue to be key issues for back-to-school retail efforts.

08/04/2014 - 11:38am

Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto.

08/04/2014 - 11:36am

ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August.

08/04/2014 - 11:28am

Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club.

08/04/2014 - 11:19am

ARC Group Inc., owner, operator and franchisor of the Dick's Wings & Grill concept, has named Chris Perrella has joined the company as its director of marketing.

08/01/2014 - 11:01am

Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks.

07/31/2014 - 4:37pm

Consumers like the Firefly feature that lets users of the Amazon Fire phone scan objects to obtain information and perform instant purchase on Amazon.com, but not enough to switch from their current phones to Amazon Fire.

07/31/2014 - 4:34pm

he Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

07/31/2014 - 11:17am

Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technologies found that 60% of consumers had positive sentiment about Target as a grocery retailer.