Marketing

02/25/2014 - 6:15pm

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping.

02/25/2014 - 12:25pm

Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM.

02/24/2014 - 12:11pm

An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.

02/21/2014 - 11:56am

Chico’s FAS Inc. is reportedly building a mobile shopping app for the iOS and Android platforms.

02/21/2014 - 11:52am

Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014.

02/20/2014 - 5:25pm

Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.”

02/20/2014 - 4:32pm

Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14.

02/20/2014 - 11:57am

More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers.

02/19/2014 - 6:07pm

Traditional retail categories are increasingly blurring, and more and more shoppers are turning to drug stores and other types of outlets to buy groceries, according to a survey of Millenial, Gen X and Baby Boomer consumers.

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