Shoppers Drug Mart Corp. is providing members of its Shoppers Optimum loyalty program with My Optimum. My Rewards, a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card.
The most valuable retail brand in the world lacks physical stores. At least that’s according to the tenth annual BrandZTM Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown.
The stereotype of the beleaguered customer service representative who can’t keep up may have some truth to it. A recent study from Glance Networks, a provider of visual engagement, found that 73% of customer service professionals have difficulty meeting their performance metric goals.
Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.
It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.