Abercrombie & Fitch Co. reportedly plans to shift its marketing and merchandising focus from teens to college students.
Mobile and online sales will continue to drive growth for retailers in 2014.
Costco Wholesale Corp. is reportedly attempting to draw in younger customers.
Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.
Only about four-in-10 (39%) of consumers are "very confident" that using a credit or debit card was safe. Half (49%) of consumers surveyed were only "somewhat confident."
Target’s database breach in December 2013 not only affected the retailer’s fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday.
NCR has released the NCR Silver subscription-based iPad POS solution aimed at helping small businesses create, run and manage reward programs.
Walmart continues to extend its lead and again achieves its price leadership position over Target, in Kantar Retail’s semi-annual pricing study.
A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value.
Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.