Dunkin' Donuts is partnering with Spotify to celebrate summer musically.
The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels.
Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping.
Back-to-school shoppers are both willing to spend more and also seeking savings this season.
When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.
The countdown is on for the latest competitor to Amazon.com to take off.
Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”
Harry & David has selected MWW Public Relations to serve as its official public relations agency.
Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market.
Target Corp. is presenting itself as “Tahget” to Boston-area shoppers.