07/21/2015 - 11:30am

The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels.

07/21/2015 - 10:26am

Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping.

07/21/2015 - 10:22am

Back-to-school shoppers are both willing to spend more and also seeking savings this season.

07/21/2015 - 10:18am

When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.

07/20/2015 - 4:12pm

The countdown is on for the latest competitor to Amazon.com to take off.

07/20/2015 - 1:05pm

Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

07/20/2015 - 11:59am

Harry & David has selected MWW Public Relations to serve as its official public relations agency.

07/20/2015 - 10:37am

Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market.

07/20/2015 - 10:29am

Target Corp. is presenting itself as “Tahget” to Boston-area shoppers.