Customers at malls are actively posting via social media, but leaving out information that could help mall-based retailers. According to a new study from location-based social media monitoring firm Geofeedia, 91% of mall-based social posts lack relevant hashtags and/or keywords, and 8% of posts only contain photos or videos.
Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.
Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VR) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.
Uber is reportedly planning to launch a same-day online retail delivery service. According to TechCrunch, Uber has already issued training documents for drivers and couriers who want to participate in the service.
J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.