Retailers understand that loyal customers are the most profitable shoppers. While these consumers make buying decisions that are increasingly influenced by online channels, the vast majority of retail business in the United States is conducted in the physical store, and this isn’t changing with the Millennial generation.
If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.
Abandoned carts get plenty of attention. Retailers run reports on lost revenue from abandons. Email campaigns start hitting customers as soon as an hour after they abandon. A day later, another email comes.
2016 will be a year when many niche innovations in customer experience will become mainstream as consumers expect more out of their shopping experiences, forcing traditional retailers to step up or risk becoming irrelevant.
Kmart on Wednesday announced the launch of its new Pharmacy Savings Plus program, an initiative aimed at saving underinsured or uninsured patients money on their prescriptions and other pharmacy services.