Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment.
Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform.
Walmart on Wednesday sent out a tweet in which it commended Arkansas Gov. Hutchinson and legislative leaders for reconsidering a law that some people and organizations fear would open the door to discrimination against gays and lesbians.
There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience.
Decatur Earthmover Credit Union has selected the Buzz Points merchant-funded loyalty program.
Costco, Amazon.com and Apple score highest in customer loyalty, according to the Net Promoter Consumer Study.
Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.
Dollar General is helping customers spring into savings with the launch of its spring Fast Way to Save digital coupon program.
Australian omnichannel footwear retailer Shoes of Prey, which enables shoppers to design their own shoes, has launched phase two of its “Design Your Own Shoes” studios in partnership with Nordstrom.
Online specialty footwear retailers Shoes.com, OnlineShoes.com and Shoeme.ca will now be known as Shoes.com.