Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year.
Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel.
Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network.
To maintain their status in this fast-changing retail environment, stores will need to do more than provide the instant gratification of connecting consumers with products.
Kelly N. Cook's LinkedIn profile indicates that she became Kmart's chief marketing officer.
Belk Inc.'s Android and iOS app features a registry checklist and tips for newlyweds.
There are three implications of Facebook’s latest effort to serve as a commercial platform.
Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.
The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only.