06/15/2015 - 3:07pm

There are three implications of Facebook’s latest effort to serve as a commercial platform. 

06/12/2015 - 9:58pm

Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.

06/12/2015 - 9:54pm

The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only.

06/11/2015 - 5:30pm

Company veteran Jeff Turnas will serve as president of the new venture, which will debut in 2016 and be based at the company’s Austin headquarters. 

06/11/2015 - 5:10pm

Internet ad revenue is breaking records in the first quarter of 2015, with a 16% increase over the same period last year. 

06/11/2015 - 5:09pm

As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. 

06/11/2015 - 4:11pm

The Michaels Companies Inc. is teaming up with The Gymboree Corp, on a summer Instagram promotion.

06/11/2015 - 1:06pm

If credit card issuers stopped offering rewards, a slight majority of American credit cardholders wouldn’t change their spending habits. 

06/10/2015 - 5:03pm

Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.