07/15/2015 - 8:18pm

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences.

07/15/2015 - 4:25pm

A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

07/15/2015 - 4:20pm

Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

07/15/2015 - 11:25am

Parents this year will be a little more cautious about their back-to-school spending.

07/14/2015 - 4:49pm

Connected consumers are increasingly using a wide variety of channels on their path to purchase.

07/14/2015 - 4:26pm

Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing.

07/14/2015 - 4:23pm

Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event.

07/14/2015 - 4:15pm

One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub.

07/14/2015 - 4:10pm

Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov.