04/07/2015 - 4:57pm

Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraphs, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

04/07/2015 - 3:14pm

Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

04/06/2015 - 4:48pm

Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.

04/06/2015 - 10:57am

Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6.

04/06/2015 - 10:53am

Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

04/03/2015 - 3:17pm

The socially conscious outdoor brand Patagonia has embarked on a coast-to-coast tour to encourage people to repair their existing clothes rather than buy new ones.

04/02/2015 - 11:09am

Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment.

04/02/2015 - 10:57am

Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform.

04/01/2015 - 5:04pm

Walmart on Wednesday sent out a tweet in which it commended Arkansas Gov. Hutchinson and legislative leaders for reconsidering a law that some people and organizations fear would open the door to discrimination against gays and lesbians.