06/11/2015 - 5:09pm

As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. 

06/11/2015 - 4:11pm

The Michaels Companies Inc. is teaming up with The Gymboree Corp, on a summer Instagram promotion.

06/11/2015 - 1:06pm

If credit card issuers stopped offering rewards, a slight majority of American credit cardholders wouldn’t change their spending habits. 

06/10/2015 - 5:03pm

Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

06/10/2015 - 3:25pm

Bloomingdale’s chairman and CEO Tony Spring talked about one of the company’s top-selling products (frozen yogurt!) and much more on Tuesday at the Retail Marketing Society’s “Reinventing the Store” conference in New York.

06/09/2015 - 4:04pm

Kohl’s “Greatness” Agenda is not named lightly. The enterprise-spanning strategy is designed to make the company America’s most engaging retailer by providing a convenient customer experience across all channels.

06/09/2015 - 3:42pm

Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

06/09/2015 - 11:15am

Food Lion has launched a new, enhanced website focused on easing the process of shopping for and preparing dinner.

06/09/2015 - 11:04am

Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products.