White Castle is launching a social media promotion called the #CraveMobile Contest.
Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards.
Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23.
Modern shoppers have a very low tolerance for poor customer service, and crave a more intimate relationship where retailers know their needs, wants and preferences, and respect their time and business.
Dick’s Sporting Goods Inc. is going to increase its focus on female customers.
A lack of robust reporting tools that can give a 360-degree view to all aspects of a customer purchase and profile can seriously hinder e-commerce growth and optimization.
Foot Locker Inc. is introducing Eastbay Performance Zone at Champs Sports. The new shop-in-shop destination brings together direct-to-customer athletic apparel retailer Eastbay and Champs Sports.
Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington.
Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook.
Burger King Corp. is preparing a new marketing slogan, “Be Your Way.”