Marketing

05/27/2014 - 10:46am

Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards.

05/27/2014 - 10:32am

Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23.

05/22/2014 - 4:56pm

Modern shoppers have a very low tolerance for poor customer service, and crave a more intimate relationship where retailers know their needs, wants and preferences, and respect their time and business.

05/21/2014 - 3:55pm

Dick’s Sporting Goods Inc. is going to increase its focus on female customers.

05/21/2014 - 3:52pm

A lack of robust reporting tools that can give a 360-degree view to all aspects of a customer purchase and profile can seriously hinder e-commerce growth and optimization.

05/21/2014 - 1:16pm

Foot Locker Inc. is introducing Eastbay Performance Zone at Champs Sports. The new shop-in-shop destination brings together direct-to-customer athletic apparel retailer Eastbay and Champs Sports.

05/21/2014 - 1:11pm

Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington.

05/20/2014 - 4:45pm

Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook.

05/20/2014 - 4:43pm

Burger King Corp. is preparing a new marketing slogan, “Be Your Way.”

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