Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”
American Greetings is the most trusted online retailer. According to the 2015 E-Commerce Online Trust Audit and Honor Roll from The Online Trust Alliance (OTA), 2015’s top 10 most trustworthy online retailers (11 due to a scoring tie) are American Greetings, Cabela's, Drs. Foster & Smith, Fanatics, GameStop, The Honest Company, Jomashop, Kate Spade New York, LivingSocial, Netflix, and SparkFun Electronics.
A week after offering free same-day delivery for members of its Amazon Prime loyalty program in select cities, Amazon.com is now offering all customers free shipping on lightweight items in a program called Fulfillment by Amazon Small and Light.
It may seem counterintuitive, but retailers should welcome the irate shopper who vents their frustration. That’s because it’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study of dysfunctional retail touch-points conducted by LoyaltyOne, Verde Group and Dr. Deborah Small, professor of marketing and psychology, Wharton School of the University of Pennsylvania.