Whole Foods Market moves into the fast-growing same-day grocery-delivery space with the news that it is partnering with one-hour grocery delivery startup Instacart to have Whole Foods products delivered to customers’ homes in as little as one hour.
Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.
Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area.
With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.
Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering.