With 2014 almost over, the looming question on everyone’s mind, of course, is whether holiday sales managed to live up to the (mostly) positive holiday forecasts from analysts and retail organizations.
One retail category that’s been fascinating to watch evolve over the last several years is the women’s athletic apparel segment. Judging by the number of times reporters have asked me about women’s athletic apparel retailers in the last few months, I’m not the only one who thinks so.
At a time when online sales seem to be inexorably chipping away at brick-and-mortar sales, taking a bigger bite with every passing year, the 2014 back-to-school shopping season has actually seen the exact opposite trend.
There have been more than a few headline-grabbing leadership transitions in the retail world recently. And, to be honest, “transitions” might be too gentle of a euphemism: some big names from some big-name brands have left, been fired, forced out, voted off the board, or otherwise pressured to step down in the last few months.
Believe it or not (and I can barely believe it myself), the critical back-to-school period at the end of summer is right around the corner. While back-to-school is always big for retailers, this year’s period could be an especially important one, as 2014 has been underwhelming so far.