CVS/pharmacy has introduced a variety of new features to its mobile suite, which consists of the CVS mobile app and a mobile-optimized website at m.CVS.com.
The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.
QVC announced that its wholly owned subsidiary, California Voices, has signed a definitive agreement to acquire Oodle, a social commerce leader that runs the Oodle Marketplace application on Facebook.
Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.
Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.
Facebook said referral traffic to retail sites from Facebook on Cyber Monday increased 240%, compared with average referral traffic for the last several Mondays.