While Mardi Gras celebrations ended earlier this spring, there are many software vendors that still have the Mardi Gras masks on as they pretend their cloud apps are SaaS – they are “SaaSquerading”(phrase coined by blogger Brian Sommer).
While the Confederate flag has been an increasing source of controversy in recent years, retailers have long sold items featuring its image with no major outcry. But following the tragic shooting in Charleston, consumer sentiment against the “Stars and Bars” intensified to a degree that made selling Confederate flag-themed merchandise unacceptable to a large portion of the public within a few days.
IBM and Box are launching a global, cloud-based partnership that will integrate their existing products and services and develop new solutions targeted across industries including retail. The strategic alliance brings together Box’s cloud content collaboration platform with IBM Analytics and social solutions, IBM security technologies and the global IBM cloud.
At the recent MIT CIO Symposium, Bryan Kirschner, director of the research/strategy organization Apigee Institute, and Jerry Wolfe, CEO and founder of food industry platform services provider Vivanda, participated in a panel discussion on consumer connectivity and engagement. Chain Store Age followed up with the two experts to ask a few more questions about engaging today’s connected customer.